Our Founders

Driven by a passion for improving soil health, our team is committed to sustainable practices and innovative solutions.

  • Brian is ushering in valuable innovations, partnerships and acquisitions to support the growth of this company. Brian has over 40 years’ experience starting new businesses that cater to ever changing consumer preferences.

    He was the founder and CEO of Russell Breweries, one of Canada’s fastest growing craft brewery groups. He also founded EFTech, an EFT to POS provider in Australia, BASS, a computerized ticketing system that was acquired by Ticketmaster, and Target Group Marketing, a selective sampling and controlled circulation publishing businesses in Australia, South Africa and Belgium with clients included over 50 Fortune 500 companies.

  • Chris brings over 20 years of expertise in Canada's agriculture industry. He has a proven track record of leadership, having managed all horticulture-related business operations for UAP/Nutrien in Western Canada. As the founder of Professional Ag Distribution Inc. (ProAG), Chris has established one of Canada’s leading manufacturers and distributors of agricultural inputs.

    Chris holds a degree in Horticulture Technology from Kwantlen Polytechnic University and has a solid foundation in mechanical and chemical engineering, further enhancing his ability to drive innovation and excellence in the agriculture sector.

  • Angie is focused on maximizing the value of this company. As an experienced marketing communications specialist, she has with a proven history of accelerating organizational growth, improving efficiency, building capacity and improving corporate and brand reputation.

    She values building strong relationships that leverage the speed of trust to achieve results. A selection of other organizations she has worked with include: City of Surrey, Russell Breweries Inc., Vancouver Aquarium, Mission Hill Family Estate Winery and Blue Ruby Jewellery.